The association between participation in mental health protective behaviours and mental well-being: cross sectional survey among Western Australian adults

Abstract

Background: Protecting mental health is a public health priority. Social marketing campaigns can encourage uptake of healthful behaviours. The Act Belong Commit® mental health promotion campaign encourages participation in mentally protective behaviours. Objective: To examine the relationship between mentally protective behaviours and mental well-being among West Australian adults exposed to the Act Belong Commit® campaign. Methods: Cross-sectional telephone interviews conducted in Western Australia September–October 2020 with 603 adults aged 18+ years. Campaign awareness and participation in 15 behaviours that contribute to social connectedness and meaningfulness were measured. Mental healt..